Top SaaS Growth Strategies that are Effective
As time passes, many organizations are moving towards the cloud; people are adopting the SaaS method to start their business.
Let’s explain with an example of how SaaS strategy works.
Did you ever play a game? Named game parlor? In this game, you have a long stick with Bob at the end, and you just have to hit on the platform. The stronger your move will be, the higher is the figure on the stand. That is the analog of your business strength.
The SaaS method is just like the given example. SaaS strategies are analog to you. You have to hit on the right point.
Investing your money in a SaaS-method startup you have to involve many elements. As we know, the success of any business is based on growth. And for growth, the use of digitalization is immensely important in today’s world, which may include an integration of cloud computing such as those availed with splunk cloud migration, and SaaS. This can allow real-time access to software anywhere and anytime, as with growth comes the responsibility of keeping a check on the data every now ans then.
Having said that, let’s move on to the strategies required to grow a business:
4R’s Method
First of all, you need to add a basic element in a business or in your SaaS method, which can create a positive outlook towards your user.
Remarkable: Your product must have something delightful that attracts and engages the user.
Reasonable: Your product must be cheap and redefine the previous solutions.
Repeatable: The product can be so efficient that it can be used again and again.
Relevant: Your product must be related to the description you provided.
To produce lure in your user and pull them to use your product, you need to follow the 4R’s Method of the word of mouth marketing. Having a proper social media marketing strategy can really help here.
Spread Your Business Using Content Marketing
Businesses all over the world use content marketing strategy to bring up the brand they are promoting, pull the visitors towards your site, and generate new leads.
Let’s see how some of the leading Saas companies leverage Content Marketing:
Dropbox
File-sharing has many types for potential users and can target content at Dropbox, Dropbox Business, Dropbox tech, and Dropbox developer. They can host several webinars to talk with users and show them credentials.
Intercom
Intercom’s marketing focuses on your product team, design, startup as well as on marketing. Your customer’s communication is fast and is known for the high quality of inside intercom, podcast, and book as well.
Moz
Moz is one of the best platforms for showing your content. They post a blog every day, as well as create many authoritative guides.
Content Studio
Content studio focuses on keeping you updated on latest and trendy content and helps you reach engagement through content curation.
Pay Per Click (PPC) Ads
Another type of marketing is pay-per-click (PPC). Whenever you search Google or any other search engines, you might have seen sponsored ads showing up in the top few positions of search results. This is not only limited to search engines, but also can be seen across various other publishers too, like the news portals, entertainment websites etc. Google has an ad platform for this called Google Adsense, where the owners will automatically gain revenue whenever you go on the site and click there (there are other platforms too of this kind). That’s why, you think of asset your businesses, where online advertising is providing services. This is most important for any SaaS marketers. Apart from the search engine Ads and publisher networks, Social media platforms also have these sort of ads. Especially Facebook PPC is one of the most popular ones after the Google ad platforms. There are even many exclusive Facebook advertising agencies out there since this medium is one that can’t be ignored by any industry. In fact, in some niches, Facebook works well than Google Ads or any other medium and provide a better ROI.
Use Before Buy Product
For People who love online shopping, for them product use before buying them, is essential. It is also necessary for SaaS generation. No one can beat the “test drive” for a product. Your website must launch a trial of your product before anyone buys your product. This trial method is particularly useful for the generation if you are selling to tech-savvy audiences who first want to experience your product. Using products before buying is so useful for users, so you can generate your leads with very few investments. When you offer your customer to try the outcome, you mention some guardrails to get a positive response from your users. The guardrails may be in the form of direct calls, group calls, automated emails, or can be used for all three. Besides, via multiple feedback from the customers after they use your product before buying, you can make changes in the original product by applying mythologies like Lean or Kanban, which not only make the features better but also help with reducing lean waste. That’s because optimizing processes to eliminate waste is crucial for the success of your company. Having wasteful activities can lower profitability, increase customer costs, decrease quality, and even employee satisfaction.
The following example will clearly show this strategy:
Freemium: Freemium is a software that is free for the user. But, it does not include everything that software can offer. With freemium, users can only use a limited feature just for a trial.
A limited feature version can offer only the basic features of the product. But if you want to enjoy every access to the software, you must have to buy its paid version.
Grammarly is one of the best examples of this strategy. Their web page has an advanced spell and grammar checker. This free model is available to everyone. But, if you want your paragraph to be flawless, you will have to buy its premium version. And Grammarly discounts are there to sweeten the deal.
Search Engine Optimization (SEO)
SEO is very useful for content marketing. There is a lot of manual work involved in SEO, but there are also some good SEO tools that help in reducing some of these repetitive manual tasks by much. Since utilizing the proper SEO tools helps to make your content easily available on search engines like Google, Bing, Baidu, and Yandex. SEO has two sides:
On-site SEO
Off-site SEO
Now, let’s see what these are in detail:
On-site SEO
On-site SEO is entirely in your hand. You can control everything that takes place on the on-page SEO. Many of the technical things in SEO is handled during the website development stage itself and there are many web design tools too for the same. You have to make content that the reader wants to read, and then provide a link in your content, and then share it. Making your content on the first page requires keywords and internal linking, and the most important is how much time your page takes to load.
Off-site SEO
Many people thought that off-site SEO is only links building, but it is more than that. Links are very much crucial in off-site SEO. The better the quality of the links, the better your content on the first page. This is a fundamental SaaS strategy.
Influencer Marketing
Marketing your business is the best method. It is an easy way to spread your business without spending much on it. Most people believe that Influencer marketing is cumbersome as well as costly. But, the reality is very much different from this. It is effortless to connect the people with your given product and simple also. Make sure that you send a message directly to the influencer. You can provide them with a free version of the product for your user to use for a month or two. Once they are done using the product, contact the influencers, opt for a professional video production service (from the likes of Social Motion, which is known to be a reputed Video production company NYC), and shoot the advertisement, where they can be seen talking about the positive effects of the product.
Lure Your Users
Nowadays, users are smart enough to use models they have to use within the business operation line. But most of the users are unfamiliar with the features and functions of your provided product. Now, this is your turning point, and you can come back to the game. Cold emails and cold callings are proof to connect to the potential lead. Send your users customized messages to lure them to visit your business method to enhance the possibility of getting a user onboard.
Users Reviews and Feedback
Knowing your user’s issue is very important for your business growth. Whenever there is a query from your user, you should create the same and restructure your SaaS product method to meet the needs and requirements of your user.
A major point to keep in mind is automation and integrating your project management and service apps which can really help you in creating relevant development roadmaps based on some of the realistic feature requests from your real users. When you look at and address your customer’s queries, your business will automatically expand and grow. So providing awesome support is really important in building a credible brand.
In short, these are some of the strategies that have worked for many big and small SaaS companies across the globe. Though there are many other factors that too determine the success of any SaaS business, considering these proven strategies might help you in getting real traction and growing your Saas business to the next level.
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