Well, if you are the one who is into an e-commerce business, it is high time that you should have a mobile responsive website. Today’s tech-savvy world accomplish all its tasks via online mode. Online shopping is the most popular amongst all. If reports are to be believed, mobile orders of Amazon on the eve of Christmas 2016 surpassed its figures on Cyber Monday 2015.
Not only this, but Amazon also stated that more than half of its customers have bought their items from mobile phones instead of logging into their desktops and laptops. The behemoth of eCommerce doesn’t stand alone in the niche. Another elite brand, Walmart stated that three-fourth of its traffic on the website on Turkey Day eve had come from Mobile devices. Not only this, but the targets also witnessed a significant upheaval, with most of its sales made by mode of mobile electronics.
In the light of the above-stated points, it won’t be an exaggeration if it’s stated that online shopping is no more limited to desktops and laptops. The scenario has taken a topsy-turvy turn with more and more customers thronging to websites over mobile phones for purchase and sales. The credit can be attributed to increasing access to a mobile phone that has squeezed the world into the palm of the human.
Thus the need of the hour is to materialize upon the changing scenario by widening the adaptability by improvising user experiences across distinctive platforms. Apps have added to the existing temptation and enhance the buying experience such as one-click purchases.
Before we move forward, it is essential to understand why mobile devices govern internet experience? In the current context, working independently isn’t a luxury anymore. Whether you are a CEO representing the business across state and county line or a regular office employee, chances are you live with the phone glued to your palm. Be it checking emails or managing social media or conducting virtual hangout meetings, cell phones play a significant role in the professional realm. In fact, even e-commerce businesses themselves may use their smartphones for many of the tasks involved in the process-getting in touch with a product sourcing agency, for example, can happen through mobile communication channels, regardless of whether they are local or international. Moreover, the relationships don’t end even after we clock out. Mobile phones are the way to socialize, play games, relax, read, and stay in touch with our near and dear ones. If statistics are to be believed, 80% of the surfers use a smartphone for daily searches; 90% of the mobile media is used for Apps; more than 90% marketers believe mobile marketing is the core of their business. While the above-listed pointer doesn’t essentially imply irrelevance of desktop, yet is integral to the fact that mobile e-commerce is mandatory to succeed in the online world.
Te next big concern is how to make a website mobile responsive? Before we go ahead with this, it is important to realize that a mobile responsive website, it is capable of adapting to any screen on the device while maintaining the optimal user experience. It is to be noted that mobile-friendly is anonymous to mobile responsive. To make a website mobile responsive, it should be levitated to enhanced readability and easy navigation, irrespective of the scale employed. This isn\’t also a matter of resizing the display. The web designer is required to incorporate automatic adjustments for the display of images, texts, and media for seamless interactions. This might also mandate the movement of certain essential elements around the user’s screen size.
Mobile users are more interested in the ease of navigation and interaction as compared to the pleasantness of designs. The prima facie reason being the purpose for visiting the site and the bouncing rates might increase in case they find it difficult to navigate. Be it browsing the e-commerce store or making a purchase, the focus must be laid on making the process easier and enjoyable.
If you already have a business website, the first task should be to test its display on distinctive platforms. This should also include operating systems. After all, iPhones and Androids don’t always display websites in similar ways. Jot down important points and start working on them to let the profits rolling in and keep the phones ringing off the hook.