To write good search engine copy, you must understand what is unique about it. The single goal of traditional copywriting is to create engaging, readable content that converts readers. Writing content for search engines is part of SEO copywriting, but it also shares that same goal. By balancing writing for readers and SEO-friendly copy, you will reap huge rewards. Our SEO copywriting guide is packed with candid tips on SEO copywriting.
What Is SEO Copywriting?
Writing copy for search engines means ensuring that it appeals both to readers and to search engine crawlers. Properly balancing it takes the right approach. Keyword spam was common in early SEO content. Usually, websites generate unintelligible articles that contain targeted keywords.
Researching Relevant Keywords for Content
A core part of SEO copywriting is optimized content that includes keywords, so conducting keyword research is a good way to start. We provide a free keyword ranking checker to help you find keywords with high search volume and resonance with the customers you’re aiming to attract. When selecting keywords, you should take into account the following factors:
If you choose keywords that aren’t used very often, you’ll waste your time ranking for those.
Search volume statistics for each keyword can be found using keyword research tools. Pay attention to these numbers.
It’s useful to use tools that show you the trends for each keyword (such as Google Trends), which include interest by region and related queries. This lets you determine whether interest in one keyword is waning or increasing.
Search volume over time
In addition to Google Trends, you can also track the number of searches for a keyword over time using it. You can use it to gauge the level of interest surrounding a certain keyword. The information will go back as far as Google Trends was established in 2004. You should target keywords that are becoming more popular ideally.
It’s hard to rank for a given keyword if your keyword research tool says it’s hard. If your tool says it’s hard, that means there’s stiff competition.
In addition, make sure that you check the cost-per-click of your targeted keywords. Even if you aren’t using paid ads, you should find out whether there are companies who are relying on PPC ads to beat organic search results.
Understand What Users Want With Search Intent
When users search for your keyword, what do they really want to find?
It can be difficult to rank if you create the wrong kind of content or don’t know what you’re doing.
Understanding “Search Intent” will help you to understand what users are looking for with their keywords. If you Google a keyword and see what type of content is returned, you can easily determine its search intent. You’ll find out what users wanted when they used the keyword. In case, you are running a big blog network, you might not get enough time to pay attention to these minor details. In that case, you might benefit by hiring an SEO company like pixelpoynt or the ones like them who can optimize the content and blog pages to pull more traffic, by studying the Search intent. That being said, Search intent can come in several forms online; they include:
A user is looking for an explanation or a how-to guide on a particular subject.
Users enter keywords purely to reach a particular website. To open the website of a guitar center, search for ‘guitar center’.
When browsing products online, a user has the intent to buy, but not at this time. Keep in mind that commercial searches are more likely to convert later on. The user is only browsing at this point in the sales funnel.
The user knows exactly what they want after browsing products. Searching for products using keywords is the next step. Your revenue will increase significantly if you rank for transactional keywords.
Titles & Meta Descriptions
Search engines will first look at your website’s title tag and meta description. Therefore, both should be optimized with your keyword and other relevant information.
Creating A Killer Headline
Next, create a headline that includes your keyword and is engaging. Copywriters need to be able to write catchy headlines. You can get readers and search engines to notice your H1 tag by following these tips:
Only use one H1 tag
An article or post should only contain one H1 tag. Your page’s title is derived from your headline. In order to break up the text, you should definitely use subheadings. However, they should be H2, H3, and so on.
Your H1 should summarize your page’s content
Your article can ask a question, discuss a topic, or share a fact. Whatever you choose, make sure it is relevant to your post’s topic.
It should not exceed 70 characters
A H1 tag’s character limit is similar to that of a title tag or meta description. Make sure your title isn’t too long or too short by keeping it within this character range.
Use long-tail keywords in the title
In the H1, use a long-tail keyword related to your topic if possible.
Make your title stand out
Check the titles of related posts online. What are their commonalities? What is lacking in them? Your H1 shouldn’t follow the herd. Make your title unique to those on the first page of Google (or other search engines). The above guide breaks down how to create effective H1 tags for your website. Readers are intrigued by headlines that grab their attention and make them curious about what follows.
Optimizing The Content
Let’s talk about optimizing new content now. By doing so, you will have the opportunity to discover what it takes to write SEO Copywriting that ranks within the top 5 within the search engines. This includes all sorts of things, such as internal links, infographics, videos, and more. A lot of companies tend to hire experienced Marketing professionals from a knoxville seo company or similar SEO service providers in their area that can manage the on-page and off-page SEO for their websites as well as optimize them with current market standards.
It is important that you thoroughly cover the topic after you have understood the user’s search intent. Take a look at the top 5 results for your target keyword to see what you’re up against.
Length of the Content
Thin content is defined by Google as having fewer than 200 words. You might want to upgrade the content on any pages that meet these criteria on your website or move them to another page. If a piece of content is to be considered for ranking, it must contain at least 700 words.
Provide examples and stats to support your points so that you can build trust and convince your readers. Building trust and being seen as an industry leader should be your aim.
Use headings to break up your content
Making your content scannable and readable by using heading tags will keep people reading. Your bounce rate will decrease because people will be able to engage with your content.
H1 tags are used to start each post. The headline is what draws in readers and intrigues them.
You should then use H2 tags to elaborate on the main topic of the post. H2 tags should have lots of content after them – including H3 tags. Under an H2, an H3 tag introduces and explores a new subtopic. Article headers can go up to H6, but usually only up to H3.
Keep paragraphs short
You’ll also improve your content’s readability by keeping paragraphs to 1-3 sentences. Instead of trying to scan through a wall of text, this keeps the reader engaged.
Also, make sure you have a lot of authoritative links in your copy. Google and your readers both benefit from this.
SEO Copywriting, including strategy, includes link building. Google recognizes your willingness to share links with other websites as a sign that your site is able to collaborate. Thus, your website will be ranked higher by Google’s algorithm.
Other websites can also provide you with backlinks. Links from other websites to your website. Poaching backlinks from competitors and outdoing their content are two ways to acquire these.
That said, there are two types of backlinks known as follow and no follow links. If your page includes many of the former, it is highly likely for a search engine to trust it and rank it accordingly. One cannot simply tell the difference between them, since they both navigate to a linked website. But to tell them apart, we have to take a look at the source code of the website. To learn more, you can read about them on the internet.
A powerful “call to action” is fundamental to all SEO Copywriting. If you want users to buy a product or subscribe to a mailing list, you must have a goal in mind. This means that you must make your writing persuasively align with this goal.
You should, however, avoid sounding like a salesman if you want to attract customers. It is more harmful to your business to make extravagant claims than to use hard sell tactics.
So how can your text convey persuasiveness without being too pushy? The first step is to write from the point of view of the user.
Also Read : 4 Powerful On-Page SEO Strategies
You should consider those basics when writing SEO copy. If you feel your company doesn’t have the right resources to carry out SEO, you can hire companies like weboptimizers to do it for you. Website optimization is very crucial for online business, so ensure it is done in a proper way.
Thank you for reading our tips and tricks on SEO Copywriting. I hope you understood everything clearly. Is there anything else you need to know? Let us know what you think in the comments!